Porsche opens body repairs shop targeting luxury car brands

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Motor dealer Porsche Centre Nairobi has invested $1.2 million (Sh122 million) in a body shop for repair of Porsche cars and other luxury brands.

The facility, located off Mombasa Road, is expected to boost the dealer’s market share in the high-end car market where service and repair centres are part of the offering to customers.

“As an automotive entity, we aim to deliver total satisfaction and premium experience to our customers,” said Dimitris Karakoulas, the general manager automotive at Porsche. “We want our customers to have a feeling of total satisfaction when they think of us in every aspect.”

He added that the facility, dubbed PoshAutoBody, has European technology and equipment that enables the repair of most car brands from Europe and Asia.

The move to open the facility to other cars besides Porsches is seen as aiming at full use of its capacity. Most other formal dealers limit accident repairs to the brands they sell.

Repair works on luxury cars in the country are largely financed by insurers who offer comprehensive covers.

Kenya’s luxury car dealers booked record sales of 409 units last year, with the new brand Porsche emerging as the top-selling model relegating Mercedes to second place.

The Kenya Motor Industry Association (KMI) full-year data shows that the dealers including Porsche Centre Nairobi, DT Dobie, RMA Kenya and Simba Corporation registered a four per cent jump in sales last year compared to 394 units in 2014.

The record luxury car sales mirror the boom in the overall new vehicles market where a new sales peak was set last year at 19,996 units, a 13.3 per cent jump from 17,616 units in 2014.

The sales figures show that increased spending by businesses and high-net-worth individuals has more than compensated for the government’s 2009 ban on luxury cars in the public sector.

  – By VICTOR JUMA ~ vjuma@ke.nationmedia.com
  – Source: Business Daily

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