Land Rover DC100 Concepts


Land Rover has refreshed the DC100 and open-topped DC100 Sport for the LA Auto Show in order to appease the critics that have questioned its off-road capabilities. Revisions include optimized off-road 20-inch alloys & tires, and expedition accessories such as a roof rack and a raised air-intake ‘snorkel’ for wading through deep water. It’s also been given a fresh coat of paint, namely Heritage Blue with a Candy Weiss white roof. The beachcomber look of the yellow C100 Sport remains unchanged. Although bringing the concepts to LA is presumably to gauge US public reaction, Land Rover boss John Edwards, when talking to Autocar, claims the new 4×4 “must be capable, useable, abusable (sic) and appropriate for the third world market.”Sometimes we talk too much about Californian surfer dudes and not enough about the Red Cross, Zambia or the Australian Outback. If we happen to be able to sell it in California as well that’s nice, but that’s not the most important bit for us.”For hard-core off-roading a host of high-tech aids have been packed into the concepts.