The vehicles ranging from pickups, SUVs and transit vans are expected to appeal to a wider consumer base as the car dealer looks to grow its market share.
CMC currently controls eight percent of the new car market, with 299 vehicles sold in the first quarter of 2016, according to data from the Kenya Motor Industry Association.
“All these vehicles have unique attributes that addresses different consumer need and that’s how we are going to profitably grow in 2016 and beyond,” CMC Motors Group Chief Executive Mark Kass said.
The six 2016 Ford vehicles are Ford Everest, Ford Fusion, Ford Figo, Ford Ranger, Ford Transit and Ford Kuga.
CMC Motors is confident that the new Ford vehicles will appeal to the Kenyan automotive market as the line-up offers a wide range of choice for buyers.
“We intend to better our offering by giving the customer excellent products and excellent after sales. With a new energetic team on the ground we intend to push our Ford numbers,” Ford Brand Manger Patrick Amenya said.
The government introduced a vehicle leasing program in 2014, which as has seen car dealers jostling to positing themselves for increased business. This has seen car dealers jostle to position themselves for government business.
In March, the National Transport and Safety Authority (NTSA) leased 45 vehicles from Peugeot dealer Urysia in a deal valued at Sh631 million.
New car sales have been dropping since the start of the year, with high interest rates seen slowing down sales.
