Kenya Orient Insurance has launched a women-only auto clinic event to be held twice a year, to boost its motor policy products targeting ladies.
The first auto clinic held recently was organised in partnership with Auto Xpress and attracted over 500 women drivers who were trained on car maintenance.
“Kenya Orient Insurance Limited strives to change the way the industry views and markets to women on issues surrounding their cars while also changing the beliefs that women have towards their cars through education and niche marketing,” said Kenya Orient Insurance general manager Mercy Kiana.
Kiana said the company is keen on giving its customers service beyond car insurance.
Kenya Orient has a motor policy customised for women-owned cars that offers excess free insurance, air and ground rescue through AMREF, and covers the baby car seat in case of any incident as well hand bag in case of loss after accidents or carjackings.
Source: The Star